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Copywriting Formula

 

1. Headline – The purpose is to get them to read the 1st paragraph – State the claim ask a question – who else wants to…, would you like to…
2. Opening – Who it’s for and what it’s about – imagine…, you might also be thinking…,
3. Credentials – Why should they listen to you?
4. Offer – The thing that will solve the problem they have
5. Bullets – Brief statement that identifies a single benefit – enjoy…, here’s what you get
6. Testimonials – 3rd party verification, what other people say about your product and services
7. Valid Justification – How can you make it a no-brainer for them? People buy on emotion first, then they need to justify why. Give them the reason.
8. Risk Reversal – Some kind of assurance or guarantee so they feel that they are not taking a huge risk.
9. Call to Action – Tell them what you want them to do. You must lead them down the sales path.
10. Urgency – If it’s not urgent they will feel that they can come back later. They usually don’t. Scarcity goes with urgency.
Make the subject newsy – people like to read news – introducing, announcing, discover

 


 

INSTANT CLARITY HEADLINE:

Formula = End Result Customer Wants + Specific Period Of Time + Address The Objections

DECLARE THE PROBLEM:

Formula = Explain the problem using your customers words

PRESENT YOUR SOLUTION:

Formula = Product Name Helps You Do [Task]. Say Goodbye To [Frustration] And Hello To [Benefit]. You Get [Top 3 Features + Benefits For Each Feature]

BORROW CREDIBILITY:

Tie your company to trusted symbols and famous authorities.
Put the biggest brands all over your marketing pages, even if they don’t use your product.

SOCIAL PROOF:

Show people are using your stuff and signing up

TESTIMONIALS:

Formula = Specific end result or benefit customer got + Specific Period of time + Accompanied Feeling + The Persons Name With Their Stats

CLEAR CALL TO ACTION:

Tell the customer to do something, such as asking for money (without guilt)

REVERSE ALL RISK:

Formula = If you don’t love , call or email us and we’ll refund every penny immediately.

PRICE ANCHORING:

Make your price seem like a bargain

FREQUENTLY ASKED QUESTIONS:

Boost your conversions by as much as 85% with an FAQ!

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