[— There are thousands of pieces of content in the CARE Content Vault from full email scripts, sales scripts, marketing campaigns, challenges, webinar scripts, 30 day email/posting series, captions, questions, prompts, mantras, subject lines, content ideas, call to action CTA, monthly observance, quotes in every category, and so much more. –]

Here are some samples From The Content Vault

Content Vault SAMPLES (conversation)


Content and Activity-Based Questions

I loved what you [blogged/shared] the other day about [topic]. Have you read [related article]?

Since you’re interested in [topic]: I was wondering if you’d read [book on topic]?

Money Mantras

State the mantra in your communication and ask your audience to confirm the mantra for themselves by commenting on your post or responding to email (ask them to retype the mantra to receive the manifestation or vibrational frequency)

You are a money magnet.
Money flows freely to me.
I release all resistance to attracting money. I am worthy of a positive cashflow.
There is always more than enough money in my life.

Location Questions

What’s your commute like? (Do you drive, take public transit, carpool, etc.)
What’s something most people don’t realize about [city/state|?

Content Vault Samples (advice)

Subject Lines, Prompts, Captions – Curiosity

Formula: Here’s Why We [Something Awesome]
Example: Here’s why we are giving 100 Teslas away..

(#) [___] Secrets You Never Knew
(#) [___][___] that really work!
(#) Secrets for [___]
[___] Breakthroughs!
[___] for Geeks.
[___] for Geeks.
[___] Hidden Secrets about [___]__ Revealed [___]
[___] Little Known Ways
[___] Little Known Ways

Subject Lines, Prompts, Captions – Catchy, Fun Humor

Permission to crack a joke?
Yay! ANOTHER sweet clean FREEBIE![GRAPH] Ready for your [thing] to [do-this]?
[Your-prod-program-offer] gone in 3…2…1…
🖱(Ctrl)+C & (Ctrl) + V
🧠 Smartest [something-from-your-target-markets-insterest] ever?
🛑 STOP [this]. Start [this].
Are you an early bird?
Are you ok?
Ask your audience about their personality. (Enneagram, Myers Briggs, etc.)
Ask your audience to screenshot something on their phone.
Bad advice thread: Audience comments bad advice on a particular topic.
CLOSING down soon?

Subject Lines, prompts, captions – Pain Points

How to Improve [___]
I badly want you to solve {pain point}
Imagine Yourself [___]
Let’s solve your {pain point} problem
Resources to help with {pain point}


Content Vault SAMPLES (Revenue)


Subject Lines, prompts, captions – General CTA / Offers

[___] – If You Only Expect the Best
[_pain-point_] solved. Special Bonus Included.
[_your-promo_]’s back for fall
[X] ways we can help

Subject Lines, Prompts, Captions – Direct message / Text CTA

– Drop a “YES” if you are ready to [big outcome].
– If you want to join [program title] but you are feeling [pain point, limiting belief, or objection], then check out what past students and clients have to say about enrolling in [program title]. [insert 1-2 testimonials].

Subject Lines, Prompts, Captions – FOMO

[_What the offer is_] Disappears at Midnight
[name] (less than) 10-hour warning
Oh No, You’re Missing out on [_what they’re missing_]
Reminder: [_get-this_] (Before It’s Gone)

Content Vault SAMPLES (exposure)


Quotes – {__Insert Your Brand Here__}

When the temperature gets colder, what can get your attention faster than a [YOUR PRODUCT]?
Who here smiles at the sight of a new [YOUR PRODUCT]?
If you could give a [YOUR PRODUCT] to anyone in history, who would it be?

Quotes – Acceptance

People who urge you to be realistic generally want you to accept their version of reality.~Jane Roberts
Once we accept our limits, we go beyond them. ~Albert Einstein
There are two primary choices in life: to accept conditions as they exist, or accept responsibility for changing them. ~Denis Waitley
Letting go isn’t the end of the world; it’s the beginning of a new life.
Growth begins when we begin to accept our weaknesses ~Jean Vanier

Quotes – Inspirational

I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.
No act of kindness, no matter how small, is ever wasted.
Put your heart, mind, and soul into even your smallest acts. This is the secret of success.
The measure of who we are is what we do with what we have.


Follow Up Email Sequence Examples –- (what are the categories)

Intentionally crafted emails sent over time. Use these examples to help you create and customize your own sequences.

Before using these make sure to complete your Marketing MAPS Framework One Page Plan. These work in combination with the entire framework.

Message Types:

“Advice (FAQ)” Email

The Advice “FAQ” email should list and answer some of the most frequently asked questions around this step or process.

“Exposure (Problem)” Email

The Exposure “Problem” email should describe the pains and frustrations of your clients current situation (their “point A”), as well as the cost of not taking action. You’re going to gain exposure and get their attention by tapping into their pain by stating a problem or frustration that you know their currently dealing with. What’s keeping them up at night? You know this because you’ve done your homework and mapped out their avatar.

“Advice (Process)” Email

The Advice “Process” email should walk prospects through your framework or method and give them a taste of what working with you will be like.

“Revenue (Promotion)” Email

The Revenue “Promotion” email should foster a sense of urgency and fear of loss by compelling them to act on your offer or call to action right now. This email is exactly as it sounds. It’s a promotion you’re willing to offer: a free strategy session, 50% off your membership site, 2 for 1 if you take action now, etc.

“Revenue (Proof)” Email

The Revenue “Proof” email should reveal a REAL story of you or your clients getting specific, tangible results with what you teach. An impressive case study of how one client went from struggling to succeeding using your product or services. More detail the better.

“Conversation (Query)” Email

The Conversation “Query” email should create an interactive discussion by requesting feedback or asking a question and expecting a reply. A simple email asking a quick question. This will encourage thought, a response and action. For example, “What’s your biggest frustration?” “What are you currently struggling with?” “Where do you want to be in 90 days from now?” This is also a great way to collect data and understand what your audience wants, needs, desires in more detail.

“Advice (Promise)” Email

The Advice “Promise” email should reveal what life will be like once they achieve their desired outcome (arrive at “Point B”) by working with you and using your transformation framework. The promise of what life is going to be like if you get from point A to point B. From stress and overwhelm to perhaps balance and freedom (you need to make a disclaimer here, you cannot guarantee anything. Real results will only come from hard work and determination. You cannot do this for them).

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