The Marketing Maps Framework is a comprehensive guide for growing or starting a service-based business. It is designed to be a GPS or map that helps entrepreneurs navigate the complex landscape of building a successful business. The framework has three main sections: The GUIDE, The PROCESS, and The SYSTEM.

The GUIDE

The first section, GUIDE, is designed to help entrepreneurs establish a strong foundation for their business. It consists of four areas, each of which focuses on a specific aspect of building a successful business.

Map 1 – The Baseline:

The first area of the GUIDE section is Map 1 – The Baseline. This map is designed to help entrepreneurs find their authentic voice, set their intention, craft their mission, find a community to serve, and use their strengths to find clarity.

Map 1a: Find Your Authentic Voice: The first sub-map within Map 1 is designed to help entrepreneurs find their authentic voice. This is critical because it is the foundation upon which the rest of the business is built. Entrepreneurs need to understand their unique strengths and values in order to create a business that truly resonates with them.

Map 1b: Set Your Intention: Once entrepreneurs have found their authentic voice, the next step is to set their intention. This sub-map helps entrepreneurs to define their purpose and set clear goals for their business.

Map 1c: Craft Your Mission: The third sub-map within Map 1 is designed to help entrepreneurs craft their mission. This is the statement that defines what the business stands for and what it hopes to achieve. It is critical that entrepreneurs craft a mission that is both compelling and achievable.

Map 1d: Find A Community To Serve: The fourth sub-map within Map 1 is designed to help entrepreneurs find a community to serve. This is critical because a business cannot survive without customers. Entrepreneurs need to understand who their ideal customer is and how to reach them.

Map 1e: Use Your Strengths Find Clarity: The fifth sub-map within Map 1 is designed to help entrepreneurs use their strengths to find clarity. This is critical because entrepreneurs need to understand their unique strengths and how they can use them to build a successful business.

Map 2 – Magnetic Customers:

The second area of the GUIDE section is Map 2 – Magnetic Customers. This map is designed to help entrepreneurs build a customer persona, find opportunities by solving problems, and learn how to find customers.

Map 2a: Build A Customer Persona: The first sub-map within Map 2 is designed to help entrepreneurs build a customer persona. This is a detailed description of an ideal customer, including demographics, pain points, and buying behavior. It is critical that entrepreneurs understand their ideal customer in order to create a business that truly resonates with them.

Map 2b: Find Opportunities By Solving Problems: The second sub-map within Map 2 is designed to help entrepreneurs find opportunities by solving problems. This is critical because entrepreneurs need to understand the problems that their customers are facing in order to create solutions that truly meet their needs.

Map 2c: How To Find Customers: The third sub-map within Map 2 is designed to help entrepreneurs learn how to find customers. This is critical because a business cannot survive without customers. Entrepreneurs need to understand how to reach their ideal customer in order to build a successful business.

Map 3 – Profitable Products:

The third area of the GUIDE section is Map 3 – Profitable Products.

This map is designed to help entrepreneurs outsmart their competition, create a service value fit, and develop a signature solution.

Map 3a: Outsmart Your Competition: The first sub-map within Map 3 is designed to help entrepreneurs outsmart their competition. This includes understanding the competitive landscape, identifying unique selling points, and creating a competitive advantage.

Map 3b: Service Value Fit: The second sub-map within Map 3 is designed to help entrepreneurs create a service value fit. This includes identifying the needs of the customer and aligning the product or service with those needs to ensure maximum value for the customer.

Map 3c: Value Innovation Map: The third sub-map within Map 3 is designed to help entrepreneurs create a value innovation map. This includes identifying areas where the business can create new value for the customer and developing a plan to do so.

Map 3d: Signature Solution: The fourth sub-map within Map 3 is designed to help entrepreneurs develop a signature solution. This is a unique solution that sets the business apart from competitors and provides significant value to the customer.

The PROCESS

The next section, PROCESS, is designed to help entrepreneurs create a process that drives results. Map 4 – The Process, is designed to help entrepreneurs understand the buyer’s journey and sales process, create campaigns that convert, and implement a CARE strategy.

Map 4a: Buyers Journey & Sales Process: The first sub-map within Map 4 is designed to help entrepreneurs understand the buyer’s journey and sales process. This includes identifying key touchpoints and creating a plan to move the customer through the process.

Map 4b: Campaigns: The second sub-map within Map 4 is designed to help entrepreneurs create campaigns that convert. This includes identifying the target audience, creating a message that resonates with them, and using the right channels to reach them.

Map 4c: Conversions: The third sub-map within Map 4 is designed to help entrepreneurs optimize conversions. This includes understanding the customer’s behavior, testing different elements of the sales process and making improvements to increase conversions.

Map 4d: CARE Strategy: The fourth sub-map within Map 4 is designed to help entrepreneurs implement a CARE strategy. This includes providing excellent customer service, building relationships, and fostering loyalty to ensure long-term success.

The SYSTEM

The final section, SYSTEM, is designed to help entrepreneurs put in place the systems and tools needed to scale and grow the business. Map 5 – The System, is designed to help entrepreneurs create a content system, build a tech stack, and establish a brand promise.

Map 5a: Content System: The first sub-map within Map 5 is designed to help entrepreneurs create a content system. This includes developing a content strategy, creating valuable content, and using the right channels to reach the target audience.

Map 5b: Tech Stack & Operation tools: The second sub-map within Map 5 is designed to help entrepreneurs build a tech stack and operation tools. This includes identifying the tools and systems needed to run the business efficiently, and implementing them effectively.

Map 5c: Brand Promise: The third sub-map within Map 5 is designed to help entrepreneurs establish a brand promise. This includes defining the unique value that the business offers, and communicating it consistently to build trust and loyalty with customers.

Overall, the Marketing Maps Framework is a powerful tool for entrepreneurs looking to grow or start a service-based business. It provides a clear roadmap for building a strong foundation, finding and serving customers, creating profitable products, optimizing the sales process, and scaling the business. By following the maps within the framework, entrepreneurs can increase their chances of success and build a business that truly resonates with them.